Promote the high-quality development of cold-chain logistics, and help maintain the supply and price of fresh agricultural produ

As a key circulation link connecting production and marketing and regulating the contradiction between supply and demand, cold chain logistics not only undertakes the function of circulation and transit of fresh agricultural products, but also plays the role of transmitting market supply and demand information.

All along, the imbalance between supply and demand,cold chain speculation by lobbyists and monetary factors have been regarded as the main reasons for the drastic price fluctuations of fresh agricultural products, while the role mechanism of cold chain logistics as a link between production and marketing and regulating the contradiction between supply and demand has been neglected in terms of the quality of its development. Cold chain logistics, as a key link connecting production and consumption in fresh agricultural products, can not only effectively reduce quality loss, but also play a regulatory role in balancing supply and demand and stabilizing prices. It has been proved that strengthening the cold chain infrastructure construction and network layout of fresh agricultural products can not only effectively improve the efficiency of fresh agricultural products' batch reserve and cross-regional deployment, but also effectively deal with the uncertainties and emergencies at both ends of the supply and demand sides, alleviate the double marginal conflict, realize the balance between supply and demand of fresh agricultural products, and stabilize the price of fresh agricultural products' supply. Therefore, it is particularly important to incorporate the development of cold chain logistics into the scope of price regulation of fresh agricultural products supply, and to build a synergistic governance system of sharing and win-win sharing, in order to iron out the cyclical price fluctuations of fresh agricultural products, and to enhance the efficiency of circulation and quality and safety.

At the present stage, the synergistic governance of the price regulation of fresh agricultural products supply and cold chain logistics network under the uncertain environment is facing a lot of challenges, which requires overall planning and design,cold warehouse changing the traditional concepts and cognition, clarifying the key roles and functions of the development of cold chain logistics in the price of fresh agricultural products supply and even the whole industrial chain from the source; innovating the traditional governance model, designing the governance objectives, organizational structure, system, and system of the development of cold chain logistics and the regulation of the price of fresh agricultural products supply as a whole, and improving the quality and security. To innovate the traditional governance model, design the governance objectives, organizational structure, institutional arrangements and synergistic process of cold chain logistics development and fresh produce supply price regulation from a holistic perspective, realize the cooperation and interaction of different participating subjects, and ensure a high degree of consistency of synergy.

1. Clarify the inner connection of factors inducing sharp fluctuations in fresh agricultural products prices from the source.

The formation mechanism of fresh agricultural products price is a complex system, price volatility induced by factors with multi-dimensional characteristics. In order to suppress price volatility, we should first revolutionize the traditional concept of cognition, and examine and clarify the intrinsic correlation between the triggering factors from the system perspective of the industrial chain supply chain. We should pay attention to the key role of cold chain logistics network in ironing out the cyclical price fluctuations of fresh agricultural products. As a key circulation link connecting production and marketing and regulating the contradiction between supply and demand, cold chain logistics not only undertakes the function of fresh agricultural products circulation and transshipment, but also plays the role of market supply and demand information transmission. On the one hand, it is necessary to pay attention to the bridge function of cold chain logistics network in the price transmission and market information transmission of fresh agricultural products industry chain, rationalize the price signal transmission mechanism of fresh agricultural products industry chain, improve the market reaction speed and stabilize the market price. On the other hand, we should pay attention to the regulatory function of cold chain logistics network in maintaining supply, stabilizing price and improving quality, and strive to reduce the impact of factors such as market demand uncertainty, output uncertainty, production delay or production economies of scale, so as to enhance the ability of the cold chain logistics network to smooth out the cyclical price fluctuations of fresh agricultural products caused by the imbalance between supply and demand.

2. Reform the current governance system and optimize the top-level design of collaborative governance

The lack of a clear target framework and scientific industrial chain top-level design is the key issue that needs to be optimized in the governance of supply and demand of fresh agricultural products in China, and there is an urgent need to further optimize the top-level design, catalyze the cross-sectoral coordination mechanism, balance the relationship between the rights and responsibilities of the main actors involved, and promote the synergy of multi-industry sectors in order to effectively control the contradiction between the supply and demand of fresh agricultural products.

On the one hand, it is necessary to further clarify the internal correlation logic and causal relationship between the cold chain logistics network of fresh agricultural products and the price fluctuation of agricultural products, systematically analyze the main dilemmas and key bottlenecks existing in the process of high-quality development of China's cold chain logistics of fresh agricultural products and regulation of the drastic fluctuation of the price of fresh agricultural products, and put forward the next stage of the synergistic management of the key bottlenecks in the goal-oriented process of maintaining the supply of fresh agricultural products and stabilizing the price of fresh agricultural products "breakthroughs", based on data and research to fully understand the expectations of all parties in the synergistic process, key doubts, resource policies, etc., to prevent speculative behavior within the synergistic body.

Secondly, it is necessary to strengthen the top-level design and coordination mechanism. At present, the construction of cold chain logistics network for fresh agricultural products and the regulation of abnormal price fluctuations of fresh agricultural products belong to two different economic systems, and there are big differences in the main body, carrier, and the process, which to a large extent slows down the ability to regulate and control abnormal price fluctuations and the efficiency of governance. For this reason, it is necessary to jump out of the framework of the current governance model, break the information obstruction between different departments, set up a coordinating and leading agency to coordinate the regulatory functions of all parties, and establish a rapid response cross-organizational, cross-functional and cross-regional coordination and consultation mechanism, to ensure that the implementation of the act of storage is precise and accurate in suppressing the abnormal fluctuations in the prices of fresh agricultural products, and to efficiently push forward the construction of a high-quality cold-chain logistics network, so as to contribute to the safety, stability, and healthy and sustainable development of the industry chain of fresh agricultural products. and healthy and sustainable development of the fresh agricultural products industry chain.

3.Innovative "bottom line" and "standardized line" combination of regulation and control methods

Aiming at the time-lag effect of the market's dynamic response to supply and demand, we have further innovated the way of regulating abnormal fluctuations in the prices of fresh agricultural products, and designed and implemented the "bottom line" and "standardized line" as the main body of the "double line" regulation and control method. "Control mode. First of all, strictly grasp the three "bottom line", one is to set the price fluctuations of fresh agricultural products (rise and fall) of the "bottom line", the use of big data, machine learning, cloud computing and other emerging information technology real-time monitoring of the price fluctuations of fresh agricultural products, according to the magnitude of the regional rise and fall and the spread of the different performance of setting different risk ratings. The second is to set a "bottom line" for regional cold chain logistics development, and to combine the production and consumption of fresh agricultural products in each region, scientifically layout and reasonably allocate a corresponding amount of cold chain logistics infrastructure, including cold storage, cold storage, and cold storage. We should take into account the situation of production and consumption of fresh agricultural products in each region, scientifically layout and reasonably allocate a corresponding amount and scale of cold chain logistics infrastructure, including cold storage, refrigerated vehicles and other facilities, and incorporate the data of the facilities into the scope of market monitoring; thirdly, we should set a "bottom line" for the safety inventory of fresh agricultural products in the cold chain logistics system in conjunction with the dynamics of production and marketing, so as to ensure the safety and stability of the industrial chain and supply chain. The third is to flexibly set the safety stock "bottom line" of the cold chain logistics system for fresh agricultural products in combination with the dynamics of production and marketing to ensure the safety and stability of the industrial chain supply chain, and at the same time, from the angle of preventing the waste of resources, strictly implement the guaranteed supply and price stabilization in some key areas to prevent the proliferation of abnormal price fluctuations nationwide.

Secondly, we need to strengthen the strengthening of the "standard line" for the regulation of abnormal price fluctuations. Standards are the basis of coordinated governance, and also the carrier and language of information interaction among different participating entities. The establishment of a high-level regulatory "standard" is undoubtedly the key to the collaborative governance of the cold chain logistics network for fresh agricultural products and the regulation of abnormal price fluctuations. The competent authorities should start from two aspects: firstly, they should design the standards of cold chain logistics in the fresh agricultural products industry chain with a high starting point and high quality, including the infrastructure, operation and management, and service flow, so as to realize the seamless connection between the cold chain logistics operators in different regions. This will be very favorable to the improvement of the development quality of fresh produce industry chain. Secondly, we should vigorously promote the popularization and application of "marking lines" among different participating entities. Taking the "marked line" as a link, a cross-regional cold chain logistics network system should be constructed. Combined with the spatial distribution characteristics of fresh agricultural products producing and consuming areas, cold chain logistics outlets (e.g., cold storage, cold chain trucks, etc.) should be scientifically laid out; and enterprise alliance, integration or third-party professional services can be considered to enhance the operation efficiency and resource deployment capacity of the cold chain logistics network system. It can also consider adopting enterprise alliance, integration or third-party professional services to improve the operation efficiency and resource deployment capacity of the cold chain logistics network system.

4. Build a win-win sharing and cooperation mechanism to ensure the safety and stability of the industry chain.

The process mechanism is the core link of collaborative governance and determines the effect of collaborative governance. We should start from the dynamic monitoring system of supply and demand of fresh agricultural products industry chain, common governance system and price fluctuation early warning mechanism to build a common governance mechanism of information sharing, win-win cooperation and risk sharing, which is conducive to guaranteeing the safety and stability of the collaborative governance between the development of cold-chain logistics and the regulation of price fluctuation of fresh agricultural products.

First of all, the construction of the dynamic monitoring system of the industrial chain should be further strengthened, and financial investment and policy support should be increased to establish a sound monitoring platform for the integration of supply and demand of the fresh agricultural products industrial chain at the national level. On the platform, the price of fresh agricultural products, disease information, reserves, circulation and other information are released in a timely manner to strengthen information guidance, realize information sharing and price "resonance", and promote the gap between the supply and demand of fresh agricultural products to be controlled within a reasonable range, so as to realize the whole fresh agricultural products industry chain of stable supply and price, independent and controllable. The introduction of supporting policies for the high-quality development of the fresh agricultural products industry chain, encourage and support more subjects to participate in the construction of the supply and demand integration monitoring platform, and gradually build it into a smart management platform covering market monitoring, information interaction, risk warning and intelligent decision-making functions in one.

Secondly, it is necessary to increase the cultivation of diversified governance subjects and play its leading and guaranteeing role. Strengthen the status of participating subjects, increase the synergistic input of enterprises, cultivate fresh produce brands, promote their specialization, industrialization and branding development, and improve service efficiency and competitive vitality. Strengthen the synergistic innovation between multiple subjects, on the basis of determining the clear responsibilities and attributed rights and interests of each subject, strengthen the deep interaction between the participating subjects of the industrial chain, establish a new model of common governance of multiple subjects and a stable and long-term cooperation mechanism, and realize mutual benefit and win-win situation. Thirdly, establish and gradually improve the market risk warning mechanism and regulation plan for abnormal price fluctuations in the supply of fresh agricultural products. Incorporate the cold chain logistics network into the early warning and control system as a key link and a means of control, set up key points for risk identification in the fresh agricultural products industry chain, use emerging information technologies such as big data, cloud computing, machine learning and artificial intelligence to accurately identify abnormal price fluctuations in the industry chain, and formulate scientific and reasonable control plans by combining with the price comparison system, the cold chain logistics network, and the corresponding control objectives. The company has formulated scientific and reasonable control plans to respond to abnormal price fluctuations of fresh agricultural products in a timely and effective manner and realize risk sharing.