What role is seo on the outer chain?

What role is Xu on the outer chain?

SEO people know that external chains are an integral part of SEO work. sem company singapore So how does the external chain play a role in the ranking of the site? Why is it so important?

What is the outer chain?

Literally, external links can be broken down into "external links", sem company singapore which refer to links from other websites to your own website. For example, publishing articles on media websites and adding links to their own websites, or publishing links in some forums, are external links.

What are the functions of the outer chain?

The most basic function of the external chain is a channel from the external chain to its own site, sem company singapore which can be passed by users or search engine crawlers. This is an effective way to increase access and inclusion.

User aspect

External chain can be said to be a way for the Chinese Internet to develop through advertising. If corporate advertising plays an important role and users want to know more, clicking on the link can directly jump to a more detailed page, so that students are not only convenient for users to click, but also effectively guide some traffic.

It is worth mentioning that many SEO managers carry out for students their own external chain can be saved through long-term development, deliberately hiding the anchor text information, or not set to the same color as the text, in fact, not only enterprises can not cheat the platform, from the user's perspective, the external chain is not easy to be found. Nor can it fully play its true role.

SEO

For search engine optimization work, the weight of anchor text delivery is far greater than the role of text links, so the external chain is an important part of search engine optimization work.

What factors affect the chain effect?

Content quality

Good content, no matter what platform the company publishes on, is likely to be indexed by search engines and will be ranked, but economically high quality and productive content requires a lot of work time management effort and is also difficult for students to achieve.

External chain platform weight

As mentioned earlier, anchor text is very helpful for the transfer of weights, so publishing the platform weights of the external chain is very important. Even if the content is general, as long as the platform weight is high, it is easy to be included by search engines and get ranked, so pointing to the content is more valuable.

Click rate

The fundamental political purpose of website SEO is to attract user traffic to complete the learning transformation, so the click rate is also a very important enterprise aspect. Even if there is inclusion and ranking, no click rate, no network traffic, there is no research significance. Do a good job of linking in the title and content of relevant articles, and usually we will have some good click-through rates.

In conclusion, while a chain can drive traffic and ranking to a site, it does not mean that the better the chain, the more effective the quality of the chain. If it is the beginning of the site, the general quality chain can also improve the probability of grasp, but in the later site, to spend a lot of time and effort to do a lot of junk chain, it is best to work on the content and structure of your site. After all, time is money.

The above is about the role of the external chain in SEO some relevant suggestions, I hope to help your development!