Common misunderstandings about the digital transformation process

With the advancement of digital intelligence within organizations, there are four organizational forms. Most companies often believe that they have completed the transformation of digital organizations through the introduction of digital technology and the establishment of digital teams. However, the digital intelligence of most enterprise organizations in the market The degree of digitalization is still between the two forms of digital intelligence intensifiers and followers, tactical and centralized. It needs to further evolve into a champion and fully integrated organizational form, thereby transforming into a digital innovator.

1. Tactical organizational form

Digitalization is usually only carried out based on business, with the purpose of improving efficiency and promoting business development, rather than undertaking digitalization from a strategic perspective. In actual transformation promotion, digitalization technology (such as digital marketing) is often only introduced in certain business units. online sales platform, etc.).

2. Centralized organizational form

Usually, a professional digital team is established within the enterprise, and the professional team continues to promote innovation in technology, products, and working methods, and improves the priority of digital intelligence in the company's strategy through close collaboration with the core business team.

3. Champion organizational form

As enterprises become more digitally intelligent, this form gradually emerges. In this organizational form, a clear and fully communicated digital strategy has often been formed within the organization, with highly consistent work goals and open communication and collaboration methods within the organization. The main task of the professional digital team has changed to delivering, Share knowledge and skills related to training digitalization.

4. Fully digitally integrated organization

There is no longer a need for a dedicated digital team, and personnel with digital skills will also return to various business departments. The company has fully realized digitalization in terms of culture, process, business model and technology, and has become part of the company's daily operations, with business capabilities of all levels. Flexibility to respond to change needs at all levels of the organization.