Conclusion Modern retail has entered the era of omni-channel. In order to realize the strategic transformation of omni-channel, retail enterprises must innovate their original business models, optimize the logic of enterprise value creation and value distribution, online omnichannel payment,and create more value for all stakeholders. Among them, the organizational structure model is a key factor in the process of enterprise omni-channel transformation, so what is the impact of omni-channel on the enterprise organizational structure model and the entire retail industry?
The influence of omni-channel on the organization and management structure design mode of enterprises
Integrate enterprise talents and release resources for energy
Introducing suitable candidates to Chinese enterprises and assigning them to the most suitable positions is undoubtedly a shortcut for the training of Chinese enterprise management talents.
Improve management and improve organizational performance
It lays the foundation for the exertion of the five functions of management (command, planning, organization, coordination, and control).
Talent development to support business development
In addition, it is also a very important method to establish talent echelon in the organization and gradually build multi-faceted capabilities through the method of echelon talent agency, so as to reserve energy for the next transfer of talents within the enterprise. When department stores expand merchandise sales to increase sales, they generally set up specialized physical sales departments.
Similarly, when the entire channel leads to an increase in sales revenue, the company will adjust and arrange the organizational structure to cope with the changes brought about by the entire channel model and make the overall operation more effective. At the same time, the special sector can guarantee the landing of the entire channel.