What is the role and purpose of SEO?

What is the role and purpose of SEO?

Search engine optimization is just one of many ways to promote the Internet.

When we try to understand the problem of seo, at least we have heard of the term SEO, SEO Company Singaporebut we may not know what it is for, or what the ultimate purpose of SEO is.

Need to be clear: not to sales into research purposes is to promote, are rogue.

There are many promotion channels for an enterprise or product, and the network is only one of them. But search engine is only a way of promotion in the network promotion channel.

A few years ago, SEO was very hot, but in the past two years, it has calmed down a lot, and there has also been the voice of singing SEO. Thirteen flying knife blog believes that this is just a matter of opinion.

Many people have already done the change of Xu Big brother, but there are also some people with Xu Big brother think is also very moist. Thirteen knife blog know a friend, do SEO director in a more well-known company, is said to have an annual salary of nearly 50 watts.

Whether enterprises choose to use Seo to promote in this way, they need to consider whether they really have this need.

When we decide to use SEO this way of promotion, we must first understand what role SEO plays in our business or product promotion, or what purpose it aims to achieve.

1, From the surface we can intuitively see SEO.

Can get good rankings in search engines.

In many people's eyes, SEO is the search engine keyword ranking, SEO= search engine ranking. Why do you think that? Because that's the most intuitive form we can see.

Can bring traffic to the website or shop.

Do SEO can have a good ranking, good ranking in a certain research significance is equal to considerable traffic, traffic means popularity. Think about it, a business website information or product no one can see, no one can know, this is because of what a terrible thing.

Can understand what the user really wants to know.

Users come to our website through search engines, in fact, is only the first step. What's more, we can do the next step of data analysis. In this way, you can intuitively see which words the user is searching for, and then understand what the user is interested in.

This is very meaningful to guide our next work.

2. The potential function and value of SEO.

Bring different customers to the website information or shop.

Use SEO or any other web promotion to not only drive traffic to your website or product, but to your customers.

Yes, bringing in customers through SEO is the value of SEO.

Bring brand value to your website or store.

First, SEO brings customers to the business, which in turn brings revenue. But sometimes, what we want is not only to bring customers directly, but to gradually influence customers and reflect the value of word of mouth.

Are you playing NB?

SEO can have such a say is such a tall? In fact, what we said above is just the surface of SEO, more in-depth only in further understanding, in order to get a better understanding, this opportunity to oneself can say again in the future.

It's important to emphasize: don't build your own SEO site.

Here's an example.

You are a real estate developer and now you have developed a new property that needs to be pre-sold. It is important to build your own offline sales team and channels. But in the Internet age, these are not enough, but also need to establish online publicity channels.

Offline is to sell houses, online is to do publicity. Buying a house is a big deal for many people, so they must understand through the network before buying a house, feel appropriate, will visit the website.

Which brings us to the question. Do we have to build our own website in the actual network promotion? Do you have to put your website in front of SEO?

Actually, no need. Sometimes building your own website is thankless.

So what to do?

Help me.

With the help of some other corporate websites to promote ourselves, for example, the world does not have this information website, as long as it is OK to cooperate with them, and spend some money when necessary, it is done.

First of all, the weight of their own site is high, and when searching for relevant information, it is generally displayed in a relatively high position.

Second, it is more professional, cultivates the user's habits, and has higher credibility.

The third is to cooperate with them, which can give you a better position to present.

Therefore, after understanding the role and purpose of SEO, you can also decide whether to do SEO according to the actual development of students, and whether to build a website to do SEO by yourself.